The Aviation Equipment holding, part of Rostec Corporation, presented its new Technodinamika brand. The new bright style is intended to form the image of an international-level company creating innovative system solutions in aviation thanks to its strong engineer base and strict manufacturing standards. The rebranding project was implemented together with the Apostol Center for Strategic Communications in cooperation with the international creative team of INTO Branding agency designers.
“For global companies competing on the global market, their brands are key assets, which may cost up to 30 % of the entire business value. The new Technodinamika brand, according to Roctec’s strategy, is designed to become the overarching factor of the future holding capitalization. The philosophy and visualization of the brand will become important communication tools for the company to attract qualified personnel, new orders and long-term investments,” noted Sergey Chemezov, Head of Rostec Corporation.
“The new brand is a reflection of the changed company’s values. We wish to send the message to the world that we are ready to offer high-quality products and willing to compete with the leading international manufacturers. Rebranding expresses and communicates this message not only to our employees, but also to our partners, our competitors as well as to people who are ready to become part of our team”, said Maxim Kuzyuk, CEO of the holding. “We are a modern company with the modern approach to the work, and we are able to offer innovative system solutions for the aviation market.”